NIELSEN MOBILE HIGHLIGHTS TWITTER AND PREDICTO AS INDUSTRY LEADERS

Report Details the Diversity Among Free Versus Paid Mobile Communities

NEW YORK (April 29, 2009) — A study released today utilizing data from Nielsen Mobile, illustrated a comparative analysis of the user demographics and market penetration of Twitter, the leading free mobile community, and Predicto, the largest paid mobile community. Nielsen Mobile is the world’s largest provider of consumer research to the mobile media market.

According to Nielsen data from the fourth quarter 2008 SMS Media Report, both services are clear industry leaders with an overwhelming 50 percent of their respective community market share in terms of SMS activity. Twitter’s service has grown remarkably in the past year to take the leading position in terms of share of SMS transactions with carrier such as AT&T and Verizon. During the fourth quarter of 2008, it has bypassed other free mobile services including ESPN, Facebook, and Google. At the same time, Predicto remains the undisputed leader in the premium mobile space, further distancing itself from NBC in second place.

For the fourth quarter of 2008, Twitter amassed approximately 812,000 unique SMS users, while Predicto Mobile interacted with over 2,303,000 unique users. The data further shows that Twitter has a dominant presence among young and male oriented audiences. On the other hand, Predicto attracts a more mainstream following with a broader penetration, particularly with the female and older demographics.

Some key differences in the user breakdown of the two leading mobile communities:

	Twitter	Predicto
Male/Female	57/43%	45/55%
35+ age group	49%	68%
Users 100K+ income	16%	20%

"An increasing number of consumers are choosing to use their cell phone to access information and stay updated on the latest news and current events” stated Eyal Yechezkell, CEO and co-founder of Predicto. "We are delighted by the continued growth of the Predicto community and will continue to look for additional ways to engage and entertain consumers on their mobile devices.”